Why You Should Rethink Doing a Podcast Tour:
Sobering Advice from Someone Who Has Been There and Done That!
In the wild world of digital marketing, we're all on a quest to expand our audience, make a bigger impact, and swim in a pool of money (okay, maybe not literally - cuz that’d be gross, but you get the idea). And in this quest, we often stumble upon some advice that's as popular as a viral cat video - the good ol’ “Go on a Podcast Tour!”
But hold onto your marketing hats, folks, because we're about to unravel the mystery behind why podcasting might not be the marketing unicorn you thought it was.
Podcast tours have been the talk of the town, with experts singing their praises as the golden ticket to new audiences. The idea is simple: grace the airwaves of various podcasts, and voila, you get access to a pre-made audience. You can literally show up, answer questions and presto - the people come flocking to you with their money. Sounds like a sweet deal, right? Well, let's pump the brakes and take a closer look.
One of the big problems with podcast tours is that their impact is about as short-lived as a mayfly's existence. Blink, and it's gone, just like that 24-hour podcast buzz!
When you're a guest on a podcast, it's like you're crashing someone else's party for a few minutes. Sure, you get to chat with their cool friends (aka their audience), but once the episode ends, it's back to being the invisible kid in the room. Your moment of fame is as fleeting as a Snapchat story.
Now, here's the kicker. You might find yourself on a podcast with tens of thousands of downloads - cue the confetti and fanfare - hooray, your moment of fame has come!
But how many of those listeners actually stick around? In many cases, the conversion rate from podcast listeners to loyal subscribers or customers is about as impressive as a deflating balloon. They listen, they nod in agreement, and then they ghost you faster than a Tinder date gone wrong. Goodbye, engagement; hello, crickets.
Let's paint a picture with some real numbers. Imagine you scored a spot on a mega-popular podcast with a whopping 120,000 downloads (this happened for me). Impressive, right? But then reality slaps you in the face as you realize that it only brought in around 20 new subscribers to your email list (also happened to me). In comparison, your Signature Workshop, which we're going to talk about in a minute, probably did a victory dance with hundreds or even thousands of new contacts (which it did for me). The difference is like comparing a gentle breeze to a hurricane.
Another podcast pitfall is the whole "passive listener" thing.
Picture this: someone's casually sipping their morning coffee while listening to your podcast episode. They're not exactly hanging on your every word; they're more like a passenger in a car watching the scenery go by. So, if you're aiming to create a memorable and life-altering experience, well, podcasts might not be your best bet.
But fear not, my fellow marketing mavericks, because we're about to introduce you to a real game-changer - the Signature Workshop.
A Signature Workshop is like the magical wizard of marketing strategies. It's live, it's interactive, and it leaves a lasting impression that makes people remember the magic that was present in that 60-minutes with them.
Unlike podcasts, which are like one-night stands of content consumption, a Signature Workshop is designed to be a transformative and immersive learning experience. It's the kind of thing your audience will remember long after the workshop is over.
One of the coolest things about Signature Workshops is their scalability.
With the right tech and a sprinkle of magic dust, you can take your workshop on a virtual road trip and reach new audiences all over the internet. It's like going on tour with your rock band, but without the screaming fans and smashed guitars (unless that's your thing).
And let's not forget about first impressions!
A Signature Workshop is your chance to make an unforgettable one. It's like the grand entrance at a fancy party - you want everyone to remember you as the life of the shindig. This first encounter can be so mind-blowing that your participants will be lining up for more, like me at a chocolate store. Mmmm chocolate.
But wait, there's more!
Signature Workshops aren't just about one-time wonders; they're the ultimate community builders. During a live workshop, participants can mingle, chat, and connect with each other. It's like hosting a virtual block party where everyone's your neighbor. These connections can lead to loyal supporters and lifelong fans… and who doesn't want a fan club?
Now, let's talk dollars and cents.
Signature Workshops aren't just about spreading the love; they're monetization machines in disguise. While you might offer your workshop for free as a taste test, it's also the perfect gateway to your premium offerings.
At the end of the workshop, you can unleash your inner mountain guide and invite participants to take the next steps on the adventure with you, by signing up for your program, product, subscription or service. It's like giving them a sample at an ice cream shop and then watching them order the whole sundae. Mmm Sunday!
In conclusion, while podcast tours have their moment in the spotlight, their limitations make them about as effective as trying to catch a unicorn (which I don’t recommend as a marketing strategy).
Instead of putting all your marketing eggs in the podcast basket, consider the supercharged potential of a live Signature Workshop Tour!
And it’s not that Podcasts are bad, they just aren’t the whole picture. Here is the way to go about ‘touring yourself & your work.’
Reach out to hosts. Ask them if you can do a Signature Workshop for their audience. When they say YES, ask if you can come on their podcast first, as a way to introduce you to their audience — and to promote the Signature Workshop. Often times, they will be stoked to say yes to this as well!
By taking your Signature Workshop on the road, you'll reach new audiences with ease, establish yourself as a go-to human who delivers mind-blowing value, builds beautiful community experiences, and unlocks your income potential.
So, before you hop on the podcast tour bus or fall victim to the "post and hope" social media strategy, ask yourself: Could a Signature Workshop be the golden ticket to your marketing success story? If you're tired of lackluster results from traditional marketing tactics, embracing the magic of Signature Workshops might just transform your marketing game into a spectacular circus act that everyone wants to join.
JOIN MY SIGNATURE WORKSHOP TRAINING, STARTING SEPTEMBER 14th!!