Awareness versus trust is the right split, and the part people miss is that nurturing has no ceiling the way marketing does. You can always get marginally more reach, but trust compounds, so the same piece of content can be doing nurturing work on people who already know you while doing marketing work on people who just found you, and most creators write it for only one of those audiences without realizing the other one is reading too.
It is so true. There are a lot of places to put our focus as entrepreneurs and creators... relationships give us some of the best returns on investment - financially and in fulfillment!
Awareness versus trust is the right split, and the part people miss is that nurturing has no ceiling the way marketing does. You can always get marginally more reach, but trust compounds, so the same piece of content can be doing nurturing work on people who already know you while doing marketing work on people who just found you, and most creators write it for only one of those audiences without realizing the other one is reading too.
It is so true. There are a lot of places to put our focus as entrepreneurs and creators... relationships give us some of the best returns on investment - financially and in fulfillment!