Build a Business Aligned with Your Nature - Not Somebody Else's...
She was ready to give up because it just 'wasn't working' for her...
Stop Trying to Do Someone Else’s Business Model - Do Yours’!
She was so close to getting a job… until this happened…
The other day, I helped a yoga teacher stop looking for a job and start building the business that was more aligned with her nature and the gifts she’s here to bring...
We spent a couple hours in our garden on Salt Spring Island sipping tea, while helping her arrive at complete clarity around what to do with her life’s work.
She’d spent decades mastering her craft. Fifteen years teaching, years of study in India, incredible retreats, beautiful testimonials, and a genuine gift for helping people heal.
What she was looking for wasn’t another training, certification or yoga technique.
She was trying to figure out how to build a business around the work she already loved doing.
As I listened to her story, I was reminded of something I see over and over again with coaches, educators, therapists and facilitators.
The challenge usually isn’t the quality of the work: It’s figuring out how to build a business around the work.
She came into our session wanting to talk about how to create passive income.
Within about twenty minutes, it became clear to me that passive income wasn’t actually what she wanted.
What she wanted was the freedom to support herself through work she loves, without feeling like she had to become a full-time content creator, online marketer or tech expert.
Those are two very different conversations for two very different types of people.
Build the Business That Fits Your Nature
I asked her, “When you picture your ideal week, what are you actually doing?”
She didn’t describe sitting behind a laptop building online courses.
She described teaching in person classes.
Leading small retreats & growing a community.
Holding space for people to have beautiful breakthroughs.
“I love watching someone walk into a room carrying the weight of the world and leave feeling lighter.”
So why build a business that pulls you away from the work that lights you up and into the work that makes you anxious?
That question changed the direction of our coaching session.
Instead of forcing an online business model onto someone who thrives in person (and has no desire to spend her life behind a computer), we designed a business around her natural strengths, her gifts, and the lifestyle she actually wants to live.
We started by mapping out her ONE Signature Workshop that she could become known for.
From there, we mapped out a simple relationships-based growth strategy.
Instead of trying to attract strangers through social media, we created a clear plan to partner with yoga studios and wellness centres that already have thriving communities and are used to hosting guest teachers.
We started making a list of her first 50 local & aligned studios, which when she’s ready, she can call them and see if they’ll host her workshop.
I already know this strategy will work, because this was exactly what I did back in my Cowabunga Meditations workshop tour days.
We also designed a natural customer journey.
Someone discovers her through a two-hour Signature Workshop.
They join a one-day retreat (monthly or bi-monthly).
Some continue into a weekend retreat (seasonal).
Others book one-to-one coaching ($100/hr).
Every experience naturally leads to the next, allowing relationships to deepen over time instead of constantly starting from scratch.
Finally, we broke the entire business into phases.
What systems need to be set up now?
What can wait until the business has momentum?
What technology is actually necessary?
What can be outsourced later?
By the end of the session, she was excited to start calling yoga studios, planning her Signature Workshop, getting new photos taken for her website, and start building local, Vancouver relationships.
That’s the difference a little bit of clarity can make.
Your Business Is Your Day Job - Get Used To It:
At the beginning of our conversation, she talked about trying to apply for jobs, and what it felt like to go into places she knew she didn’t want to work and ask them for employment.
I asked her, “Would you rather learn some of the required tech skills to build your own business OR get that job you just applied for and don’t want?”
She laughed. “Learn the technology.”
Me: “Would you rather send partnership emails or get a job?”
Her: “Send the signature workshop emails.”
Me: “Would you rather spend a fun evening getting a friend to do a photoshoot with you for your website or get a job?”
Her: “Do the photoshoot.”
I smiled.
Me: “Perfect. Because your business is your day job!”
I think a lot of entrepreneurs need to hear that.
Some days your work is serving clients. Some days it’s creating a course or program. Some days it’s learning your email system. Some days it’s writing partnership emails. Some days it’s improving your website. Some days it’s making phone calls. Some days it’s pitching your signature workshop.
Some days it’s hiring someone because you’ve reached the point where your time is better spent on serving your clients and customers, instead of poking around in your website dashboard.
That is entrepreneurship.
And so I ask you too, reader: Would you rather do that big list of things mentioned above OR go out and get a job?
Be honest. There is no shame in getting the job either.
But if entrepreneurship is the path for you, then what you really need is to do is, decide on the best type of business for you - that fits your nature and gifts.
And I tell ya, it may not be what the ‘internet man’ told you to do.
Bet on Yourself Every Day
That phrase came up a few times in the session: Bet on yourself!
If you don’t believe in your work enough to invest your time, energy and resources into building it, why would anyone else?
Why would a yoga studio invite you into their community?
Why would a strategic partner promote you?
Why would someone trust you enough to come to your retreat?
Sometimes betting on yourself means learning a new skill.
Sometimes it means asking for help.
Sometimes it means hiring a coach.
Sometimes it means hiring a creative team.
Sometimes it means investing in your website, your photography or updating your systems.
Sometimes it means putting all your chips on the table (been there, done that).
Every one of those decisions says the same thing: “I believe this work matters & I’m going to do what it takes to move it forward.”
Relationships Grow Businesses NOT Algorithms
Once we had clarity on the business model, we designed a modified signature workshop touring strategy - that was meant for in-person vs. online.
Zero social media. Just leaning into old fashioned relationships.
Instead of asking, “How do I get more followers and fans? (yuck)”
We asked, “Who already has the community I’d love to serve?”
For her, the answer was (to start), local Vancouver::
Yoga studios.
Wellness centres.
Community organizations.
New Age Spiritual Centres
From there the strategy became beautifully simple.
Create one fantastic, in-person, 2-hour Signature Workshop
Build a list of 50 aligned studios and spaces to host
Call them first. Then send your email pitch.
Ensure they actively promote workshops when they host. (You’re looking for a partner, not a room rental)
Book workshops. Serve people. Grow community.
Once a host says yes, make it incredibly easy for them to promote you by providing the media page with swipe emails, posters, graphics and everything else they need to easily spread the word to their community.
That’s how one workshop becomes a touring calendar.
And that’s how one yoga teacher avoids having to get a job she doesn’t want and leans into building a business she loves growing.
This is exactly how I scaled my meditation business years ago – long before I ever started business coaching wonderful humans like you.
If you don’t know how to do all that stuff, here are three ways we can help you:
DIY - Craft & Tour your Signature Workshop Training & Community
We Will Manage your Signature Workskhop Tour & System: Researching, emailing & following up with aligned, qualified hosts… Plugging them into your signature workshop system… Filling up your calendar with signature workshops to teach… Apply here for this service & to learn more
Clarity Before Creativity
One thing that surprised her was how little we talked about her website at first.
Instead, we designed the business. We mapped out her revenue streams. We organized her offers. We created a simple roadmap. We decided what needed to happen first.
Once those points were clear, the website became obvious.
Your website isn’t your business. It’s a reflection of your business.
The clearer your business becomes, the easier everything else is to create and communicate to the audience you are intending to serve. .
This is Why We Started Majik Media
Yesterday was a good reminder for me as to why we started Majik Media all those years ago.
People often come to us asking for a website, better marketing, systems and workflows or creative support. Sometimes that’s exactly what they need.
More often, they need someone to help them step back, organize the puzzle pieces and design a business that actually fits who they are in their current chapter…
And facilitating these breakthroughs in our garden over tea is a delight!
Once clear, we can help build the brand, the messaging, the systems, the IP, the marketing pathways and the creative assets that bring it all to life.
Because the goal isn’t simply to build a business and make money:
It’s to build a business that feels like home because it’s aligned with your gifts, serves people well, and you’re genuinely excited to wake up and lead every single day.
If you’re looking for a business breakthrough, check out our long list of creative business services.
Explore all of our Majik Media A’La Carte Coaching & Creative Services Below. See pricing & more details here...
DONE-WITH YOU CREATIVE PARTNERSHIPS:
À LA CARTE CREATIVE SERVICES
Strategy. Systems. Expression. Production. Relationships.
Sometimes you don’t need a long-term coaching program or full creative partnership. You just need the right strategist, creative director, producer or team to help you solve a specific challenge and bring the next piece of your vision to life. From business strategy, brand messaging and websites to systems, AI, audio production, partnerships and signature workshop touring, our à la carte creative services give you flexible access to the Majik Media team, exactly where you need us most.
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The 9-Month Majik Creative Partnership with Private Retreat & Full Services
A Private Creative Partnership for Leaders Building The Next Chapter of their Legacy Business
Thought Partnership + Creative Design + Dream Team
Over nine months, we’ll become your Creative Partner, combining strategic advisory with done-for-you creative execution to help you simplify complexity, strengthen your messaging, refine your offers, build strategic partnerships, and intentionally architect the next chapter of your business. Rather than handing you another strategy document, we’ll work with you to build the assets, systems & partnerships needed in this next stage of growth.
Learn More About the Creative Partnership Package…
The Strategic Partnership Growth Engine
Build a Business That Grows Through Strategic Relationships, Trusted Partnerships & Warm Introductions
Strategy • Partner Deck • Outreach Assets • Deep Research
Build a Partnership Growth Engine™ that creates introductions, strategic collaborations, speaking opportunities, licensing deals, referrals, and new revenue streams for years to come. Together, we’ll design your partnership strategy, identify 50 qualified & highly aligned organizations worth building relationships with, and create the professional assets and systems that make those partnerships easy to pursue.
Learn More About the Partnership Growth Engine.
Signature Workshop Touring System Set-Up
Turn Your Signature Workshop Into a Relationship-Building Business Engine
Signature Strategy • Full Tech Set-Up • All-Systems-Go
With this “Done-for-You” package, we’ll build your entire signature workshop touring system for you. From your landing page, media page, registration system, email automations, swipe copy for partners and outreach resources for the hosts you’ll intend to partner with. We’ll also research your first 50 potentially aligned partners for you. And we’ll get it all set-up in 30 days.
We also offer “Tour Management Services”. Inquire for details.
Learn About Signature Workshop System Set-Up Package.
STRATEGIC COACHING & BUSINESS MASTERMINDS
The Majik Mind™ Summer Special
One Payment. Full Access Until 2027. Huge Savings.
If you want affordable personalized coaching, accountability, practical business strategy, and a village of purpose-driven entrepreneurs to grow alongside — our Summer Special is the perfect place to begin. Join the Majik Mind: Village of Creators for $799 or $1499 (with monthly 1:1 coaching) and receive access through December 31, 2026.
Learn More about the Majik Mind & Our Summer Special…
PS. Price goes up September 1st. Lock in your pricing now.
The 9-Month Majik Accelerator Circle
An Intimate 9-Month Creative Business Accelerator & Founder Advisory Circle + Small Group Retreat and Flagship Done-For-You Services
Over nine months, you’ll gain a trusted strategic advisor, an intimate community of purpose-driven founders, a mastermind retreat, and two of our flagship done-with-you services as we help you transform your vision into a thriving legacy business.
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Salt Spring Island - Marketing Mastermind
Intimate, In-Person Marketing Mastermind at Studio Majik
Join me for one of our affordable, 4-Hour July or August in-person marketing mastermind dates on Salt Spring Island, BC. The goal is to help you design your creative relationships-based marketing strategy that requires ZERO minutes on social media.
Uncover hidden opportunities, strengthen your growth strategy, and connect with other purpose-driven entrepreneurs in person.
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Walk + Talk Coaching Sessions
Off Zoom, In Nature, You Talk, I Listen
These 60-minute coaching calls are affordable and wildly effective. While I’m out walking my dog Bonkers and you’re walking wherever you are (or sitting in your office), we’ll dive into whatever challenge, decision, idea or support you’re needing most. Together we map your next steps with clarity, creativity and insight. These are grounded, intuitive and powerful.
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Stay awesome... the world needs your beautiful gifts (now).
BRADLEY T. MORRIS
Founder | Creative Director | Strategic Partner
Majik Media Creative Business Agency & Strategic Coaching Services
Majik Kids Artist-Powered Audio Entertainment & Creative Learning Platform
Play Chi Ball The Fast, Fun, Flow-Inducing “Keep-It-Up” Handball Game
Cowabunga Meditations Presence • Power • Transformation